Is it surprising that customers have a hard time trusting companies, when executives pull crap like this? Here’s how one exec defines the word “hype”:
“It is how you develop an image for companies. So in other words, you give out false statements to mislead the public so they will then increase in their mind the value of your company” – Russell Simmons
Unbelievable.
The continued focus on the short-term, “transactional” view of the customer still boggles the mind.
Wow. Russell Simmons doesn’t have long term business thinking. Color me surprised. Riiiight….