Category: marketing

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ZDNet UK Apologizes to Google (Sort Of…)

As you may have seen, the San Francisco Chronicle has reported the Google has banned its representatives from speaking with reporters from CNet News.com for a period of one year, on the heels of a CNet article that used Google CEO Eric Schmidt as a example of the extent and type of personal information that can be found using Google itself.

Now, News.com sister publication ZDNet UK has issued a scathing…well, I guess you could call it an “apology”…for the actions of News.com. From ZDNet UK:

“Acting under the mistaken impression that Google’s search engine was intended to help research public data, we have in the past enthusiastically abused the system to conduct exactly the kind of journalism that Google finds so objectionable.

Clearly, there is no place in modern reporting for this kind of unregulated, unprotected access to readily available facts, let alone in capriciously using them to illustrate areas of concern.”

As Jay writes, blogs are the little First Amendment machines that could. Although in the case above there were two organizations of substantial size involved, the same voice and reach are available across the board to all (ref: let’s do a search on, say, “horrible service”) and it becomes quickly apparent that the mean time to worldwide visibility of an issue can be literally measured in minutes — from incident, to impact, to (in this case) snarky response.

Others talking:

Alan Wexelblat at Corante
Matt Marshall at SiliconBeat
John Battelle at Searchblog
Dan Gillmor at Bayosphere

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UHaul: Never Again

So, currently in the process of moving a houseful of stuff from Point A to Point B. Went online at http://www.uhaul.com to reserve a truck. Easy! Found a location 15min away, booked everything out with their website, and printed out my confirmation.

Here ends the chipper part of our story.

So, first, the confirmation page says “if you have not received a call from your local office by 5pm tomorrow, please call our regional office to schedule pickup of your vehicle.”

The next day arrives and departs, no call from “my local office.” So I call the regional office.

20 minutes of hold spiel. Wieux-hieux. Finally get through to a person.

“You need to call the local office directly, they’re now in charge of your reservation.” Grrr.

I call the local office. “No, sir, sorry…we don’t have a 24′ truck available. Here’s the number for [the next town over] that might have one.”

I call the U-haul in the next town over. I get someone on the phone who “transfers the reservation” to their office. They think they’ll have a 24′ truck available on the date it’s needed. Cool. “So, we’re all confirmed?” I ask, innocently.

“Um, no sir. We’ll call you back by 5pm tomorrow to confirm pickup.” Can’t you confirm it now? “No.”

Okay. At this point, my confidence is flagging, and I call two other companies in the area to put a backup in place, as U-Haul is not filling me with the warm fuzzies. A backup reservation is made, just in case UHaul doesn’t come through.

The next day, U-haul calls, they leave a message and…surprise!…they have no trucks available for the date I have a reservation for. Backup is confirmed at this point.

To ensure that I’m not charged for the non-existent reservation for the non-existent truck with UHaul, I call up again, this time to cancel. 30 minutes on hold, and NEVER get a person to pick up the phone. I hang up, and will be checking next month’s credit card statements even more diligently than normal to ensure that they didn’t charge anything for the non-existent truck on the non-existent reservation.

On the other hand, if you’re in the Bay Area and need a truck, I highly recommend either:

Condon and Sons (Penske rentals) in San Mateo

or

Hengehold Trucks in Palo Alto

Addendum:

BTW, talk about identifying a market, getting inside of it, and showing that you understand a customer…while most truck rental outfits in the Bay Area seem to have a strict “we will not rent to you” policy for that thing in the desert, check out what Hengehold does instead. How much incremental revenue do you think Hengehold gets each year because they trust their customers?

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Dell Loses Another Sale

First, the Jeff Jarvis snowball.

Then Dell threatens to close, and then closes, its customer forums.

Now this, from Desirable Roasted Coffee.

“Dell Denmark approached me a half-dozen times over the summer, at least. At minor expense, to be sure, but it adds up. But the hum started by a guy 4000 miles away, whom I don’t even know, who had a bad experience with a Dell subsidiary I’ll never have to deal with, was enough to wave me off. The hum got into my subconscious. And Dell Denmark could do nothing to get back into the front of my brain.”

Still think that interactions between members of a customer community don’t matter?

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The Reach Of Great Customer Service

Evelyn Rodriguez pulls out the stops and writes a gorgeous piece on her recent experience at The Market Grill in The Pike Place Market in Seattle. Here’s a taste:

“I’m reminded of chado, the Japanese tea ceremony, in the way he slides open the drawers, turns over the salmon, and deliberately spreads every inch of the bread evenly with the rosemary mayonnaise. His companion worker’s movements are just as fluid…Everything is fresh. And they let you know it if the time is right. Slicing the bread: ‘We baked it this morning.’ The emphasis wouldn’t work if every bite didn’t salivate wholesomeness…”

No one on the planet would connect with that description of The Market Grill if it were written by a copywriter, and pushed out through the traditional channels. It has to be external, unsolicited, authentic to ring as truly as it does.

Although a great deal of attention is cast on the less-than-perfect customer experiences that can be highlighted through blogs, it’s also true that happy customers blog, too. Shel Holtz points out the RedRoomChronicles, Marriott hotel stories as they are told by Rob Safuto (who has racked up over 350,000 awards points in their perks program). Safuto writes:

“For all the time we spend in these hotels it’s important that we’re in on every perk possible that might make our business travel just a bit more tolerable.”

These aren’t just blogs. They are links to active, vocal, social communities.

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Improving The In-Store Customer Experience

Some thoughts from Noel Franus. My fave line in the article:

“It should be stated, however, that each of these places, these environments, are much more than spaces…they’re more than just furniture, paint and carpet. They’re marketing tools. Relationship opportunities.”

Some suggestions from Noel:

  • Provide a comfortable space. A couch or coffee table is the first step you can take in shifting the mood from annoyed to relaxed. (Relaxed customers usually shell out more money than annoyed ones.) Investment: $2,000 (furniture).
  • Do you have any coffee? A little java goes a long way toward making customers feel like valued guests. Get a decent coffeemaker and good beans. Or outsource the opportunity to a local brandofcoffeebucks that people know and enjoy. Investment: $1,000 per year (coffeemaker and supply).
  • Dish up the fishwrap. For less than a buck a day, you can give them something to read or watch while they pass the time. Newspapers and magazines can keep those rambunctious customers under control. Investment: $100 per year (daily news and magazines).
  • Nothing but net. Most people are missing out on work while they’re in the store. Give them wi-fi, give them access to information, give them back their productivity, give them back their time. Investment: $700 per year (wireless router and high-speed Internet).

Hat Tip: Jake McKee.

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When Customers Blog

Susan Getgood has a great, two-part post on customer blogs (that is, enterprise-sponsored blogs that are written by customers of that organization). Here they are:

Customer Blogs: What type of company should do one? and
Customer Blogs: What you need to do to make it work.

Good stuff, read the whole thing, etc.

Some tidbits, to help stack the deck in favor of success. Susan says consider a customer blog if…

  • Customers love the product
  • Customers are already talking in some fashion
  • Others can learn from the customers’ conversations (Susan calls this “exploting an information gap,” but isn’t it more about conversation and learning, rather than “exploitation?”)
  • The hosting company is willing to give up control

The last one’s the biggie, isn’t it? It goes back to trusting the customer, I suppose…

tag:
(what’s this?)

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PRWeek: Podcasts Open New Doors For Customer Relationships

Keith O’Brien gets it right in this article: Podcasting: Podcasts open new doors for customer relationships. Jason Calacanis has a great quote:

“I think it’s a great channel for companies to go direct to the consumer. I love JetBlue, and if they had a travel show that incorporated where it goes, what you can find at its destinations, and travel tips, I would certainly download it. If you’re a Flash designer and could listen to a podcast each week on Flash design produced by Macromedia, that would be of high value, as well. Just like blogs can engage customers in a conversation, [podcasts] can, as well.”

Additionally, although I normally try to avoid The Mouse at all costs, Disney’s Duncan Wardle also makes a good point:

“Say a single mother from San Francisco is thinking of coming to Disneyland. When she’s planning her trip, what if she listened to a podcast of a single mother talking about what’s good and [bad] at Disneyland? Right now, consumers are in the marketing mix, as they should be. There’s a huge change of focus where you will not be marketing at consumers; you will be marketing with them.”

http://www.prweek.com/news/news_story_free.cfm?ID=239677&site=3

(disclosure: I was interviewed for the article)