Edgy

Mondrian
Seth writes:

"The web comes down to bumping into things we might disagree with. That’s my favorite part. It’s where the learning happens."

Yes, and…it’s more than just the "bumping into" that matters.  It’s actively seeking out the edges where different ideas, approaches, industries or histories intersect.

Edges are where the interesting stuff occurs.  Homogeneity is boring, predictable and unremarkable.

Bob Frankston (more) once told me "If we’re not disagreeing, we’re not making progress."  (Note: The reason I couldn’t agree with Bob’s statement at the time is an exercise left for the reader. 🙂)  And his point was spot-on — mindless, or even mindful, agreement can’t create something new.

If you’re disagreeing (civilly, I trust), you’ve found an edge.  Explore it.

One of the books that has most influenced me over the years is entitled Out of Control, by Kevin Kelly.  It’s a collection of real-world examples where "biology" and "technology" intersect.  Perhaps the most salient chapter is the one on the Biosphere 2 project in Arizona.  To whit:

"Life keeps rising. It rose again and again inside Bio2. The bottle
was fecund, prolific. Of the many babies born in Bio2 during its first
two years, the most visible was a galago born in the early months of
closure. Two African pygmy goats birthed five kids, and an Ossabaw
Island pig bore seven piglets. A checkered garter snake gave birth to
three baby snakes in the ginger belt at the edge of the rain forest. And
lizards hid lots of baby lizards under the rocks in the desert.

Urbanization is the advent of edge species. The hallmark of the modern
world is its fragmentation, its division into patchworks. What
wilderness is left is divided into islands and the species that thrive
best thrive on the betweenness of patches. Bio2 is a compact package of
edges. It has more ecological edges per square foot than anywhere else
on Earth. But there is no heartland, no dark deepness, which is
increasingly true of most of Europe, much of Asia, and eastern North
America.

The messy living thing knitting itself together inside Bio2 was pushing
back. It was a coevolutionary world. The biospherians would have to
coevolve along with it. Bio2 was specifically built to test how a closed
system coevolves. In a coevolutionary world, the atmosphere and material
environment in which beasties dwell become as adaptable and as lifelike
as the beasties themselves. Bio2 was a test bench to find out how an
environment governs the organisms immersed in it, and how the organisms
in turn govern the environment. The atmosphere is the paramount
environmental factor; it produces life, while life produces it. The
transparent bottle of Bio2 turned out to be the ideal seat from which to
observe an atmosphere in the act of conversing with life."

Find the edges.

Tweet Emotion

"I’m now connecting with people I haven’t talked to in 20 years. Well, I’m still not talking to them, but at least now I know what they had for breakfast." – Overheard, regarding Twitter

(N.B. I saw this flash by on one of the screens at OpenWorld, but unfortunately didn’t catch the name of who said it.  If it was you or someone you know, please drop me a note so I can cite it appropriately.  Thanks!)

In The Stream

Oow08 video wall

Was up at Oracle OpenWorld (#oow08) for the last couple of days.  They had HUGE video walls that were pulling comments from one of the social networking systems they had in place for the event.  Very reminiscent of what we saw at SXSW with Twitter a couple or three years ago.

Connect / Reflect

(N.B. This post originally appeared on March 12, 2007.  But it completely recaptures where things are today, with all sorts of thoughts from Mobilize, BlogWorldExpo and Oracle OpenWorld mashing and spiraling wonderfully in my brain.)

Tara gets asked: "How do you guys get any work done with all of the things you are involved in?"

Stowe writes: "In a world of flow, information will find us. And we will find ourselves more connected, in a richer world, with a different form of attention."

I totally agree with both of them.  And I also think that we need to nudge the thinking along just a step further.  "Flow" is needed, and for individuals in an organization to be part of what’s going on, they need to be in it.  Agreed.

Middle5

Back in the early and mid 90’s, I did a lot of whitewater rafting, primarily on the Gauley River in West Virginia.  Once you were in the flow, you were in the flow.  No turning back.  However (and this is a big however), if you were in the wrong part of the flow, things got very dicey, very quickly…sometimes with significant consequences.

Premier2day2

Before jumping into the flow, you need to know the direction you’re going.  Just as importantly, after you come out of a particularly turbulent part of the flow, you need to look back, and think about what worked, what didn’t, and what you’re going to do next time.

At SXSW this weekend, was thinking about this a lot, and realized there are really two parts of it:

  • Part of the time you’re in the midst of the flow, and connecting with people and ideas
  • Part of  the time you’re taking a breather, and reflecting on what just happened and what’s going to happen next…

Connectreflect

(Gauley photo credits: The fine folks at Ace Whitewater, from whom I learned as much as I ever did in any classroom.  Jack & Tug…thanks again!)

Mobilization

Off to Mobilize today.  Seeya there.

Picture_1

GigaOm’s next-generation mobile conference, Mobilize is a one-day conference 
designed to bring to you the future of the broadband mobile web. Using
the existing industry as a platform, we will examine emerging ideas and
emerging markets.

tags: #mobilize #mobilizeconf

Study Results: Online Communities and Business

Francois

Francois Gossieaux from Beeline Labs, along with Deloitte and the Society for New Communications
Research
,
has done some great research on how organizations are using online communities in both the business-to-business (b2b) and business-to-consumer (b2c) contexts (some nonprofits were included in the mix as well).  Over 140 organizations were included in the study, which covered online business communities with only a few dozen members, all the way up to communities with over 10,000 members. While we’re on the topic of online businesses, the idea of using tools similar to this keyword position checker google could help you get a better understanding of the SEO side of it all and finding ways of improving your business.

Here’s a link to the Tribalization of Business study results.

Some key quotes from Francois about the findings, by way of an interview with Shel Israel:

On organizational structure: “Most community efforts ended up reporting in to the CMO, even though
that is not where they all originated. In the recent past, most
community activities started somewhere as a skunkworks project – only
to be rolled into the CMO’s turf after the program gained recognition.”

On technology versus strategy: “Another surprise was how many companies started their community
initiatives as a technology platform decision – only to realize that if
you build it, they may not come. Some very successful community
executives suggested that if your community cannot survive in a Yahoo!
Group-like discussion environment, it will probably not survive
anywhere. One of the more important factors for the success of
community initiatives is the content strategy for the community – not
the technology strategy.
(emphasis added)

On bringing marketing back to the customer perspective: “We believe that CMOs have an opportunity to transform their role
into that of Chief Customer Officer – and represent the Voice of the
Customer at the executive table…Leveraging the power of communities and the customer insights that
they provide could put CMOs back in the strategic seats where they
belong.”

The last word: “Please, don’t start your community project as a technology platform selection.”

Click here to read the whole interview.

Click here to see the results of the study.

BlogWorldExpo and Mobilize Pocket Guides

Two pocket guides for events this week.  Get ’em!  Click on the icons to get the guides.  They’re tuned for iPhone and
mobile, and you can also get a widget for your blog, if you’re so
inclined.

BlogWorldExpo

Picture_2_2

The first and only industry-wide tradeshow, conference, and media event
dedicated to promoting the dynamic industry of blogging and new media.
In addition to the only industry-wide exhibition, BlogWorld features
the largest blogging conference in the world including more than 50
seminars, panel discussions and keynotes from iconic personalities on
the leading-edge of online technology and internet-savvy business.

Mobilize08

Picture_1

GigaOm’s next-generation mobile conference, Mobilize is a one-day conference 
designed to bring to you the future of the broadband mobile web. Using
the existing industry as a platform, we will examine emerging ideas and
emerging markets.

Enjoy!

On “Free” and Business Models

(Background: "Free: Why $0.00 is the Future of Business" and "Steal This Slide:The Six Kinds of Free")

Maddie Grant has been thinking about what "free" means to associations, which have historically relied on membership dues to provide a sizable proportion of an organization’s annual revenue.  However, over the past thirty years, membership dues have continued to shrink in this regard.

Picture_1

(source: ASAE)

Membership dues have served multiple purposes, such as enabling discounts on other products that are offered by the organization, or enabling access to "members-only" information or services.  These dues help to fund the "mission" of the organization, whatever it may be. 

These dues also are a way to "value" the opportunity to join the community of like-minded individuals who are members of the organization.

In this context, Grant looks for analogs for each of the six kinds of free, and how they apply to her industry.  Grant asks:

Can these [six kinds of free] be translated to member services?

  • Freemium – Free entry to online communities, charge for "premium" areas/functionality?
  • Advertising – On websites, online communities, e-newletters, sponsorships?Cross subsidies – free initial access to articles, charge for distribution?
  • Zero marginal cost – Webinars, podcasts, other e-learning modules?
  • Labor exchange – Wikis?
  • Gift economy – Any social object that promotes the association / donated labor or barter system?

(N.B. The more this comes up, the more it feels like the discussions that were heralded by Doc Searls circa 2004-2005 regarding blogs, and the different "monetization" models that were being applied to them.  The net of the ‘net: you will likely make money because of something you’re doing, rather than with it.  More on this here.  And a the seeds of the "because effect" were sown here.)

Back to the point above, the one about membership dues being a way to "value" the opportunity to join a community of like-minded individuals who are aligned around a particular mission or affinity.  Does that model still work?  With ambient "community" showing up, well, in practically every system or business plan that is being created, is there value in tithing when an individual can simply find others with similar interests via blogs, or even on Facebook or LinkedIn?  (I don’t have an answer to this quandary and am hoping others with opinions will weigh in via the comments.)

So what about your business?  If your "traditional" revenue stream began to tend to free, how would you make money?