Today’s CRM Daily has a great article on the increasing (re-)focus on sales effectiveness with respect to Sales Force Automation and CRM.
According to the article, derived from data collected by the Yankee Group, sales people are most concerned with:
- increasing the rate of deal closure
- decreasing costs
- improving solution selling
Also stated in the article was that, from the sales person’s perspective, “reducing administrative burdens falls nearly at the bottom of their list.”
One Reply to “Sales Effectiveness Increases In Importance”
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