Applying The Cluebat, Episode #742: Before Advising Your Customers To Do Something, You Might Want To Do It Yourself

Interesting bit from Steve Rubel about PR firm MWW Group‘s new “weblog marketing practice” which “will advise clients on strategies to create, participate in, monitor, and advertise in blogs,” according to MWW’s Alissa Blate.

Rubel nails it:

“Blogs are just the beginning. The bigger trend is that consumers want to have a role in talking about products and even in marketing them”

and

“Consumers are in control, and consumers are the media. It’s a paradigm shift that’s going to change PR forever. We need to be listening to bloggers as much as talking to them.”

Steve’s points are spot-on. But with respect to MWW…I am the only one that finds it really funny that MWW is doing this…and that they don’t have a blog themselves?