“Caffeine?”
“Check.”
“Snacks?”
“Check.”
“Notebooks?”
“Check.”
“Thesauruses?”
“I think you mean ‘thesauri.'”
“You know what I meant. Do we have ’em?”
“Check.”
Looks like the list is in pretty good shape. Now, I’d love your help.
Todd Sattersten has announced the More Space project. What is More Space? Todd:
“So, I have this idea. There are all of these great bloggers talking about the subject of business. The trouble is the format of blogging only allows for maybe 500 words in a post before most readers lose interest.
What happens if you gave these writers more space?
I know you have a ton of questions about the project. Here are the major points:
- There will be 10 writers.
- The essays will be published online in text and audio and we are going to publish a really cool book.
- The project starts today and will drop sometime in April.
- Everything will be done in the open. Bloggers are going to write their essays on their blogs. We are going to publish everything we do from vendor selection to costs to sales. The project is going to be as transparent as it can be.”
There is also an FAQ on the project here.
Other folks involved are:
- Evelyn Rodriguez from Crossroad Dispatches
- Rob May from Businesspundit
- Johnnie Moore from johnniemoore.com
- Curt Rosengren from Occupational Adventure
- Jeremy Wright from Ensight.org
- Matt Homman from the nonbillable hour
- Andrea Learned from Learned on Women
- Lisa Haneberg from Management Craft
- Todd Sattersten from A Penny For…
Now, here’s where you come in. Per Todd’s open request, I’ve submitted a proposal to join this august group. The proposal starts with the Social Customer Manifesto itself…but there are a lot of different directions where this could go. The points in the Manifesto need to be fleshed out in much more depth. There could be more reporting similar to what was done with RealNetworks a couple of weeks back. There are a whole bunch of thoughts that are starting to coalesce around how blogging, wikis, social networks, etc. help to significantly reduce the time it takes for an organization to notice and respond to customer, competitor, and marketplace issues. There is the opportunity to highlight companies that are doing these things well, and use this as the beginning for a series of vignettes on the people and organizations who are moving in this direction. But, ultimately, it boils down to the answer to this question: what do YOU want to discuss and think about? Because, in this scenario, you are the customer.
So…if you have some thoughts on where this might be able to go, the More Space blog is the place to capture them. The link to the proposal is here…would love your input!
