Had the pleasure of a great conversation with Jake McKee (http://www.communityguy.com/) and Lee LeFever (http://www.commoncraft.com/) this weekend. Jake suggested it a couple of weeks back, it took a little while for us to get it set up, but here it is.
So, I suppose one could think of this as sort of a Gillmor Gang-type discussion, but with two differences:
- The conversation is more focused around community and conversations, rather than the more IT-related issues; and
- We’re still doing it (grin)
This is definitely an emerging area, and (based on feedback, natch) this may evolve into a regular gig.
Show topics:
– Intros
– BzzAgent, and its implications for ethics, customer communities and the media
– The Chuch of the Customer podcast
– A few bits on the recent Word Of Mouth Marketing Association (WOMMA) conference in Chicago
Links referenced:
BzzAgent
Church of the Customer
CommonCraft
CommunityGuy
The Social Customer Manifesto
WOMMA
Just listened to the podcast.
Jake, excellent point on the light loyalists vs. enthusiasts debate about how enthusiasts are the ones who will create the fan websites, etc. that make up the community that then light loyalists can be a part of. It’s another reason why companies should make it job #1 to support and encourage an evangelistic enthusiast base of customers.
Nice job, guys.