It appears that there must be some sort of as-of-yet undocumented “conservation of blogging” law. (Did you read that as “conversation of blogging,” the first time through? I did, and I wrote the thing. Funny how much power the word “conversation” has in this context.)
Rick Bruner has retired from Business Blog Consulting. Rick’s work in this area has been nothing short of impressive, and he states that “I think the mission of the blog has to a certain extent been accomplished.” For Rick and his blog, maybe. For the broad market, absolutely not. The work’s just beginning.
Through this blog, I’ve been writing about the customer-facing aspects of business blogging for a long time. Been thinking about it for longer. Been doing it through this forum, and sometimes here, and over here as well. Throughout this process, have been helping others get blogs up and running, in an ad-hoc manner. And now, it’s time to formalize things a bit.
With that long-winded intro (yes, I know I’m totally burying the lede here, but the context is important), it’s time to announce that Cerado has launched a formal practice around business blogging. This practice assists organizations in getting right the strategy, implementation, training, technology, execution, and continuous improvement metrics that are needed to use blogs as a tool to connect more closely with customers. Additionally, effective blogging often results in particularly strong SEO. This constitutes even more reason for businesses to embrace blogging. Due to the many positives of doing this, many businesses are looking to set up a blog on their site.
Aiding us in this effort will be Lisa Stone, who set up this blog network, and also set up this one, and who blogs over here (and here, and here), and who was instrumental in starting this as well.
This is going to be fun.
It’s been a blast figuring out the right ways to apply the rapidly emerging capabilities (both technical and social) of the blogosphere in the business context. (Things like applying the underlying concepts of podcasting behind the firewall are a particularly salient example of this.) And we’re continually figuring out new ways to bring the customer conversation into the enterprise, in an effort to connect customers and organizations more closely together.
This evolution is another step along this journey. And we’re excited to be taking it.
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