Wireless email and mobile software provider Intellisync is beginning to use wikis to enable collaboration between a number of their global PR agencies, according to Blogspotting.
Stephen Baker writes: “In the last two months, they’ve [Intellisync] linked up their four p.r. agencies that work for them around the world, and put them all on the same wiki. That means they post and respond to each other’s ideas. They put up documents on the wiki that they never shared before. Rip Gerber, Intellisync’s chief marketing officer, says that once Intellisync gets used to using wikis internally, it will extend them to customers and business partners.”
Digging a little deeper, it appears that Intellisync is working with the folks over at Eastwick Communications and their emerging Eastwikkers practice in this effort. Eastwikkers is providing “an agency branded collaborative workspace powered by software vendor Socialtext.”
In all, a great step, and, as noted in the article, the key question will be: “can a sense of trust be fostered between the different participants in the effort?” If all goes well, the collaboration and synchronization of the various agencies has the potential to be a great boon for Intellisync in their battle against companies like Good and RIM. On the other hand, if a breakdown occurs in the collaboration, the finger-pointing between the various agencies could be fast and furious.