“Very good and valid questions. Some answers:
1) Also CEO’s are human beings and have peers. So executive blogging will find it’s peers.
2) The blog will not replace 1:1 connections and relations. But if a CEO like me has roughly 5,000 personal contacts and roughly 200,000 customer contacts, touching each and everybody in person every week is REALLY difficult.
3) Ghost-Written? No! While my press releases are prepared by PR agencies and news letters by marketing and other media by other people, at least my blog is my “normal voice” :-). And one can tell by my style, grammer and the little spelling errors here and there.
Point (2) is the gimme. And point (3) is spot-on.
Point (1), however, is the really interesting one. “Executive blogging will find its peers.” Hold that thought.
(context: I’m just off the plane, just back from Cambridge and Corante’s Symposium on Social Architecture. So, naturally, everything is getting filtered through that lens. More folks talking about CoranteSSA here.)
Blogs, of course, are social media. They let us connect, and converse, and interact in a human way.
Now, back to where we were. “Executive blogging will find its peers.” Hadn’t thought about the implication of that statement until I read Axel’s comment. When put through the “social” lens, what this means, to me at least, is that we’re going to start to see networks develop…visible networks…of executive bloggers. And what we’re going to see from there is the boardroom equivalent of the digital divide. One one side, we’ll see networks and clusters of interconnected executive bloggers (“peers”), who respect and challenge and publicly debate each others strategies, compliment and complement each others’ successes, and call each other out on their mis-steps.
On the flip side we’ll see the ossified companies, with their polished, impenetrable façades of business-as-usual.
Which side you think will be more successful in the long run?