Brian Carroll: “Lead generation is a conversation, a dialogue; it is not a series of campaigns. Again, companies don’t buy; people do. This mindset can open up a whole new set of possibilities.”
One Reply to “Companies Don’t Buy; People Do”
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Excellent point. One of my favorite quotes from author Jeffrey Gitomer is, “People hate to be sold, but they love to buy.”
Powerful reminder, and right on track with my line of thinking at http://www.landingthedeal.com