I usually try to avoid the whole “blogging about blogging” path, but there are a couple of good items that have popped through in the last couple of days that may be worth a look, if you’re into that sort of thing:
Mike Sansone: “Some web (under)developers think blogging is a fad. Frankly, I think they’re worried about their jobs.”
Jeremiah Owyang, #49 & #50: “Don’t hire any firms to help you with a blog strategy that are not blogging themselves” and “Don’t hire any firms to help you that suggest the reason to blog is ‘because blogging is hot right now’.”
Hugh Macleod: “If you think this is just a game of bubbles, bandwagons, favoritism and knowing the right people, as opposed to having good ideas and plain old hard work- Fine, go ahead and believe it. Nobody cares.”
Robert Scoble: “I’ve been blogging for more than five years now and the “blogging is a fad” meme is one that consistently is reborn every five months.”
Is the hesitation of some journalists/web developers/ companies a fear of change – or a fear of participation? Maybe both.
I know of some companies – large and small – that cringe (fear) when thinking about having a conversation (participation) with their customers.
As Hugh says, they’ll get left behind.