More On How Podcasting Affects Sales, Marketing and Advertising

Quote of the day, regarding podcasting:

“…it sounds like that’s what diabolical sci-fi villains do once they’ve body-snatched a WOMMA.”

Actually, a nice little bit on business podcasting posted up at BtoB Online. Includes a wee little blurb on what the home team is doing with respect to podcasting competitive intelligence information (from a phone interview conducted last week whilst cooling my heels at Logan), as well as noting that the creatives at ad agency Sullivan Higdon & Sink are now podcasting “American Copywriter,” a once-a-week podcast on the advertising industry.

One Reply to “More On How Podcasting Affects Sales, Marketing and Advertising”

  1. Have the boss listen to the report – business podcasting

    Here’s an interesting article on business podcasting from b2bonline.com, that I found via an article at Social Customer Manifesto. It talks about how a CI firm is going to start offering podcasts to its customers, to allow them to get intelligence repo…

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