How Cisco looks at social media from a governance perspective, as presented by Jeanette Gibson (Director of New Media, Cisco Corporate Communications). The slide reads: Be Respectful, Be Mindful, You Are Reponsible, Abide By The Rules, Add Value, Be Honest, Be Yourself
Additionally, here are Gibson’s “Key Takeaways” from her presentation:
1) Listen to the conversation
2) Include blogs as part of yhour communications strategy
3) Spread workload amongst a team
4) Be ready to address risks – have your policy at hand
5) Inform and involve your executive team
6) Incorporate video and audio
7) Optimize your content for search
8) Issue a social media release
9) Stay focused on your business goals – customer success
10) Be yourself and have fun