In a timely follow-on to the last post, Shel Holtz has put up an outstanding podcast entitled "Employees Are The Brand," from a session he hosted at the recent New Communications Forum. An excerpt from Shel:
"I had an interesting conversation with a fella a couple of months ago. We were talking about this whole issue of your employees going home at night and being part of Facebook groups and commenting on blogs and frequently identifying themselves as associated with their employers. Some of them are doing this from work because their company allows it, others were finding ways around the restrictions and the blocks. I talk to more and more IT people who tell me ‘we block access to Facebook’ and ‘we block access to YouTube,’ but employees bring their home laptops in with their wireless access cards, or they use their cellphones and they’re doing it anyway.
I was at one company where they actually have the means to block the signal from your personal cellphone or your personal laptop that you bring in so you can’t do this stuff on work time. It’s getting kind of ridiculous. But the fact is, your employees ARE participating in these spaces, because they are the people who go out and participate in these spaces. These aren’t unemployed people in pajamas in their mom’s basements."
You can listen to the whole thing here.
Related: The People ARE the Brand