"Consumers are statistics. Customers are people." – Stanley Marcus (via Forrester’s Bruce Temkin)
2 Replies to “My Peeps”
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A weblog by Christopher Carfi, since 2004.
A weblog by Christopher Carfi, since 2004.
"Consumers are statistics. Customers are people." – Stanley Marcus (via Forrester’s Bruce Temkin)
Comments are closed.
Consumers buy brands, customers develop relationships with brands. One’s easier to measure than the other, but which one is more important?
Honestly, I have always thought it was the other way around– that customers are the people who actually purchase the product while the consumers are the people who actually support the specific brand without necessarily purchasing anything.
In any case, I think it’s the people who develop a relationship with the brand that matter the most.