The SXSW Interactive festival in Austin takes a community-based approach to its programming. Their panel conversations are sourced from conference attendees, and the panels are voted on by folks like us. As such, I've suggested two panels for SXSW 2010, and would love your help, if you think they sound interesting. All you need to do is click on the links below, and click the little "Thumbs Up" icon when you get to the Panel Picker. That's it! Here they are:
Short description and links (please vote for each, if you're so inclined)
Will The Smartphone Change Retail The Way The iPod Changed Music?
http://bit.ly/5EFbl
Is The iPhone The Future Of Personal Data?
http://bit.ly/1sPe
Longer Descriptions
Panel Suggestion #1: Is the iPhone the Future of Personal Data?
- Abstract:
-
Your profile is on Facebook. Your resume is on LinkedIn. Your browsing
preference are on Google. Your purchases are with your credit card
company. Today, your information is held in dozens, if not hundreds, of
data silos, none of which are under your control. With exponentially
growing storage capacity, tens of thousands of applications, and
double-digit annual smartphone market growth, is personal data going to
move out of the cloud and into our pockets? Will our our iPhones and
BlackBerries and Pres become the center of our digital information
lives, the way that our wallets were back in the paper age? Or in the
Facebook age, is the existing model so entrenched (and perhaps so
efficient), that the organizations that currently hold our data will be
unable or unwilling to give it up? - Questions Answered:
-
- Can we control our own digital information?
- Will Facebook, Google and financial institutions always control our data?
- Would personal data control reduce identity theft, or exacerbate it?
- Is the individual the "right place" to integrate our data?
- Will customers trust their mobile phones as a storage medium?
- What social changes will be required to think about "me" as the custodian of my own information?
- How does this intersect with other "data portability" efforts?
- What are the right pieces of information to integrate? Search? Health data? Financial? Everything?
- Who really owns our data today?
- How much of our digital lives will live in our pockets, versus in the cloud?
Panel Suggestion #2: Will The Smartphone Change Retail The Way The iPod Changed Music?
- Description:
- In
each of the past three decades, the movement from centralized control
to distributed networks has radically reformed an industry. In the
1980s, the PC moved computing power from the shamans in the data center
to everyone's personal desktop, and in the process reformed and created
the computing industry. In the 1990s, the the MP3 unlocked music for
millions. In the 2000s, blogs (which Jay Rosen presciently called "the
little First Amendment machines") transformed news and media by
enabling individuals to do what only could be done historically by
huge, centralized organizations.
As we move into the 2010s, mobile is the fundamentally enabling
technology that will empower networked individuals. Basic technologies,
when moved out into the network, have completely reformed computing,
music and media over the past three decades. Will mobile be the spark
that radically changes they way we search, shop and connect with the
retail establishments we frequent everyday? Or have fifty years of
advertising and marketing formed us in such a way that the current
model is the optimal way for customers to interact with vendors and
each other? - Questions Answered:
-
- Is mobile the same type of disruptive influence as the MP3, networking and blogging?
- Is retail the next industry to be radically broken down and reformed, like media was in the 2000s?
- How will peer-to-peer networking affect retail?
- What will the entrenched players do?
- What are the new types of businesses (or business models) that mobile will enable in retail?
- What happens when we carry all of our loyalty cards in our phones, instead of our wallets?
- When will we stop doing the same old things with mobile? (e.g coupons => MOBILE coupons … yawn)
- Who will be the new types of industry players?
- Will other mobile providers catch up with the mindshare of the iPhone?
- What new mobile apps are on the horizon?
Thanks again. Seeya in Austin.