Category: swipp

Posted on

Chicago trips!

YankeeHotelFoxtrot

Going to be in the homeland twice in the next couple of weeks! This weekend I’m representing Swipp speaking at the World Future Society annual conference on Rateocracy: When Everyone and Everything is Rated with esteemed colleague Bob Moran (@robertpmoran). Will be in town Saturday night 20Jul if anyone is interested in getting together.

And then, will be back again next weekend for the 9th(!) annual BlogHer conference, which is taking over the Sheraton and McCormick Place with over 5,000(!!) attendees.

Let me know if you will be around!

[swippcustomjs question=”The%20favoritest%20Chicago%20sculpture%3A%20It%27s….” choice1=”The%20Picasso” choice2=”Miro%27s%20Woman” term_id=”16110774″ widget_key=”7158e0f7-2fff-4fb9-80ef-1b908d41ccbd” color=”orange”]

Posted on

Understanding what customers really care about

When I was invited to join Swipp earlier this year, I was blown away with the opportunity. I’m fortunate to be part of an experienced team that’s working on a tough, interesting problem – creating a new way to answer the age-old question of “who cares?” (Not only that, but it’s a blast getting a chance to help build an entire platform and ecosystem, not just another app.)

We launched our consumer offering back in January and have been receiving great feedback. Since then, we’ve been heads-down making sure that our business customers can tap into the platform as well. To that end, we announced Swipp Plus, with a host of tools that enable marketers (especially social media marketers) to better understand what customers care about across a variety of channels. We’ve put together a quick presentation on what’s in the new offering.

Thoughts?

 

logoswipp-header

Posted on

The Top Five Superbowl Ads (2013)

The top five SuperBowl commercials, according to the Swipp community:

(All commercials ranked by their Swipp Index -5 to +5, +5 being the best)

Tide Stain Saver (+4.6)
File-030213-101914.346-2048783419

NFL: Leon Sandcastle (+4.0)

File-030213-095950.491-2048783419

Budweiser Clydesdales (+3.9)

File-030213-095253.174--935317157

Gopro (+3.5)

File-030213-082940.474--905764274

Dodge Ram: Paul Harvey (+3.4)

File-030213-100116.385-2048783419

Rounding out the top group were Mercedes, Oreo, Audi, Taco Bell and Kia.

Mercedes-Benz: The Devil (+3.2)

File-030213-103009.942-2048783419

Oreo (+3.2)

File-030213-072603.229-2048783419

Audi – Have Fun Tonight – Black Eye (+3.2)

File-030213-072950.049-2048783419

Taco Bell – Live Mas (+3.2)

File-030213-075139.167--905764274

Kia Forte: Respect The Tech (+3.2)

File-030213-092952.828--905764274

You can see all the results here: http://swipperbowl.swipp.com. More commentary on how social was integrated into the game here.

File-030213-072843-1.479--905764274

In looking through the results, one very interesting one was the Calvin Klein – Concept ad, which came in with a Swipp Index of +1.4, which put it in the middle of the pack. However, and perhaps not surprisingly, we see a pretty significant split down gender lines. The ladies liked it. The dudes, not so much.

Screen Shot 2013-02-04 at 6.44.40 AM

The Alex and Ani spot confused the heck out viewers, which was reflected in the commercial’s low Swipp Index (key comments included “Clothing line or jewelry? WTF?” as well as “Wha?” and the ever-telling “?”). Alex and Ani came in at a -2.7.

File-030213-095532.325--905764274

So, what did you think of the commercials? The SwipperBowl site is still live, if you want to see the rest of the results and share your thoughts.

comercials