Understanding what customers really care about

When I was invited to join Swipp earlier this year, I was blown away with the opportunity. I’m fortunate to be part of an experienced team that’s working on a tough, interesting problem – creating a new way to answer the age-old question of “who cares?” (Not only that, but it’s a blast getting a chance to help build an entire platform and ecosystem, not just another app.)

We launched our consumer offering back in January and have been receiving great feedback. Since then, we’ve been heads-down making sure that our business customers can tap into the platform as well. To that end, we announced Swipp Plus, with a host of tools that enable marketers (especially social media marketers) to better understand what customers care about across a variety of channels. We’ve put together a quick presentation on what’s in the new offering.




2 Replies to “Understanding what customers really care about”

  1. Denis, can most definitely fit into the service stack as well. While the deck above is marketing-focused, can definitely fit into the service side of the equation – everything from a post-sale “how did we do?” email to ongoing tracking of sentiment about a product or brand over time as a customer has ongoing experiences with the product.

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