More voices chiming forth on what really matters in Sales Effectiveness. Are you ready for this? It’s all about…relationships (you know, people getting along together), not technology.
Aberdeen’s Chris Selland has put out a new report on sales effectiveness that shows that collaboration is key. A good point to note is:
“The report also found that it is often lesser-known technologies — such as social networking, incentive management, ‘point of close’ tools and marketing process enablers — which have the greatest impact on sales effectiveness.”
Addtionally, today Denis Pombriant answers the question “What’s Next In CRM?” and again…surprise!…it’s not about technology.
“Although a lot of progress has been made in CRM, the technology suite
is still largely a transaction-oriented one. As I have said before, current CRM does a great job of helping management but not necessarily a very good job of building the customer relationship.”
Bingo.
(BTW…bonus points to the first person who knows what cult classic the phrase “What About Our Relationship?!?!!” came from…)
