The key line: “In what amounts to a nationwide social experiment, corporate America is testing whether this cheap and quirky medium proves useful in the battle to reach the public, communicate meaningfully with employees and keep costs down.”
link: Corporations go off a-podcasting
(Disclosure: I’m quoted in the article. Also, a huge guffaw out to Social Customer reader Dave Ritter who has the best line in the article, which was pulled from the comments here.)