Summary: Christopher Carfi and Leif Chastaine review the American Marketing Association Hot Topic series, give an update on the state of the blogosphere via Jupiter Research, Pew, and Technorati, and shine a light on “Charter Street,” the new blog from Paul McNamara and Greg Olsen. (37:42)
Show notes for February 15, 2006
The audio file is available here (MP3, 34MB), or subscribe to our RSS feed to automatically have future shows downloaded to your MP3 player.
00:00 – Intro
01:00 – American Marketing Association Hot Topic overview : podcasting, video blogging, word of mouth marketing, RSS, interactive social networking, Bill Flitter (Pheedo), Dave Evans (Digital Voodoo), Willow Baum Lundgren (Umbria), Randy Moss (ACS), Napoleon Dynamite, Vote for Pedro
06:00 – Jupiter Research, online demographic study, teen influencers, patterns of online/offline usage
11:15 – Pew Internet and American Life, online usage (men and women), difference in online usage by boomers (note: PDF doc)
18:00 – State of the Blogosphere (Dave Sifry, Technorati, Part 1, Part 2), 27.2 million blogs online. 75,000 new blogs per day, Comparison of blogs and mainstream media reach (e.g. NYTimes), Huffington Post, Instapundit
31:30 Importance of tagging as a component of search
32:00 Charter Street blog launched, Versai Technology; SGI; Red Hat; El Dorado Ventures; Paul McNamara & Greg Olsen, startups, virtual companies, and “going bedouin“
37:05 – Wrapup
The Social Customer Manifesto: The Social Customer Manifesto Podcast 15FEB2006
The AMA Hot Topic Series – The Social Customer Manifesto Podcast
The American Marketing Associations Hot Topic series – Feb. 15, 2006 – included discussions on: podcasting, video blogging, word of mouth marketing (WOM), RSS, interactive social n…