Interesting times, these. We’ve got two generations of techno-savvy folks about to enter massive life changes. On one side, we’ve the boomers, who are starting to look at how technology is going to help them age “in-place” more effectively. On the other, we’ve got a generation that’s coming into the workforce that only knows a world where communication is instantly accessible through nearly every device imaginable. Been spending a lot of time thinking about both of these groups.
Others are thinking about this, too. Just got a note from Susan Ayers Walker, co-founder of the Smart Silvers Alliance, announcing the Boomer Venture Summit Business Plan Competition. The snapshot:
“The baby boomer market represents over $2 trillion in annual spending power. The first of 76 million baby boomers turns 60 in January 2006 and by the year 2030 there will be 71.5 million Americans age 65 and older, more than double the number of American currently within that demographic. A massive demographic shift means new opportunities for growth, service and profit. Do you have a business plan or startup venture that shows significant business potential for this burgeoning market?
The third annual international $10,000 Boomer Business Plan Competition aims to stimulate the best ideas from the best universities and tap into the business expertise and creativity of today’s entrepreneurs who are addressing the 45+ market.”
Related: Although a different event, it appears that Guy Kawasaki is looking this direction, too.
[disclosure: cerado is an advisor to smart silvers]