Am livelogging the LOHAS conference in Santa Monica over the next couple of days. (I’ll be doing the full writeups over at the Blue Marble blog.) First session was “LOHAS Marketing.”
Host:
Mark Spellum, Editor in Chief, Plenty Magazine
Panelists:
Susan West Kurz, CEO, Dr. Hauschka Skin Care
Rick Ridgeway, VP Communications and Environmental Initiatives, Patagonia
Laura Coblentz – VP Marketing, Wild Oats
Peter David Pedersen – CEO, E-Squared
That said, the two lines that popped out, from Susan Kurz, “Authenticity is the ultimate luxury” and the one from Rick Ridgeway, “when given a personality test, companies are social deviants and pathological liars” require some further thought.