Best line I’ve read all day.
“Good social networks provide ways for people to create just the sort of information to create useful affinities or ways to find the people you’re interested in networking with. This is something I call the social surface area (graphic) but I think the potential for this in the enterprise are clearly still there, once initial concerns are overcome. Thus, the social media companies that find good ways to increase a user’s social surface area without disrupting the business itself will tend to be most successful.” — Dion Hinchcliffe (ZDNet), from his post Social Networking Makes A Play For The Enterprise
Spot. On.