Why You Lost That Deal

GREAT post from Mary Schmidt, outlining her top reasons why she picks one vendor over another. Some of the faves:

“#7. You did more talking than I did in our first meeting.

#9. You talk about “solutions” but never tell me how you’re going to solve my problem.

#11. You only call or email when you’re trying to sell me something.

#14. You treated my friend, neighbor, blogging buddy, family badly.

#15. You disrespect/attack your competitors.”

Read the whole thing.

(shameless plug: we’ve done hundreds of these types of win/loss analysis interviews over the last four years. and, to paraphrase tolstoy, every lost deal is lost differently…)