Clue Unit #2 Show Notes: January 30, 2007

(click here to listen – MP3)

(click here to listen – M4A)

(click here to subscribe to this feed)

In this, our second podcast, we bring back…

1. Introduction
2. Announcements — conferences, news, etc.
3. Focused Topical Discussion
4. Conference Chatter — Anything goes

       

Today’s Topics:

• Our inspiration to get into the business of online communities
• What would you say to a marketing manager if you had 5 minutes to talk about online communities?
• The controversy surrounding Microsoft sending bloggers free Ferrari laptops loaded with Vista.

---

The Clue
Implementation Unit is a podcast featuring 3 professionals who
work in the world of online communities in the business context. They are:

Chris Carfi
CEO of Cerado, Inc.
Editor of socialcustomer.com
weblog

Lee LeFever
Principal at Common Craft, LLC
Find him at commoncraft.com

Jake McKee
Lead Samurai
biggu.com
communityguy.com

In this, our second podcast, we bring back
these sections.

1. Introduction
2. Announcements — conferences, news, etc.
3. Focused Topical Discussion
4. Conference Chatter — Anything goes

       

Today’s Topics:

• Our inspiration to get into the business of online communities
• What would you say to a marketing manager if you had 5 minutes to talk about online communities?
• The controversy surrounding Microsoft sending bloggers free Ferrari laptops loaded with Vista.

1. Announcements

2. Our Stories –  Our Path to Working  in Online Communities

We each describe what events in our lives led us to working in the world of online communities.

Related links:

Solucient
Cluetrain Manifesto
Lee’s Travel Blog: The World is Not Flat
Lee’s post – What I would have written about in 2006
Common Craft

Andersen Consulting  (now Accenture)
Ariba
BloggerCon III at Stanford
Doc Searls
Jerry Michalski
ClueTrain
Cerado
Haystack

Big in Japan
Lego Company
Web 2.0 Conference

3.  What would you say to a marketing manager if you had 5 minutes to talk about online communities?

• Campaign vs. movement
• Becoming part of the conversation
• Mobilizing an online community
• Transparency
• The role of fear
• Everybody goes home happy
• Community ecology
• Listening to customers/community
• Distilling what customers are saying
• Build on customer perspectives

Related Links:
Responses to the question on Community Guy.com
Spike Jones, Brains on Fire

4. The controversy surrounding the Microsoft sending bloggers free Ferrari laptops loaded with Vista 

 

• Did the blogging community react in the right way?
• Was it a bribe?
• Were the bloggers prepared to receive such a promotion?
• A question of ethics
• Microsoft’s reputation
• Does Microsoft really know the blogger audience?
• Question of hardware

 Related Links:

Edelman
Acer Ferrari Laptops
Scott Beale / Laughing Squid
Lisa Stone / Blogher
EFF: Electronic Frontier Foundation
Darren Rowse Problogger.net (post on Microsoft Under Fire)

 

5. Conference
Chatter: What To Talk About

Chris —  Customer vs. vendor.  VRM Project developer’s meeting.  What if the customer is in control instead of the vendor?  

Lee — Google tools for small business:  spreadsheets, docs, calendar

Jake — What happens if you disallowed internal email?  Wikis can be a home for former discussions conducted in email.

————-

End. www.clueunit.com