Steve Garfield: “I subscribe to people.”
Bryan Person elaborates:
“Video blogger extraordinaire Steve Garfield, whom I ran into last night at a meetup of the Web Innovators Group, has a saying that I realy like: “I subscribe to people.”
And I’d suspect that most of us would say the same. While the blogs I read and podcasts I listen to need to offer compelling content on some level for me to say interested, what also ensures that I keep reading and listening are the people behind that content. As you get to know the content producers as people — either through the tidbits about their lives, interests, and passions that are revealed to their audience along on the way, or the personal relationships you develop with them on your own — you can’t help but want to read about and listen to those passions day after day, week after week.”
Ditto. Not just for blogs and podcasts. For business, too.
And life.
Kind of nice, huh? You like someone. She does good work. You give her your business. Makes sense to me.