Mei Lin Fung postulates on The Seven Levels of Customer Relationships: “I was surprised about how much there is in common between personal relationships and business relationships…Basically, the story about relationships is that relationships are about stories about people. Over time, our stories might change as our perspectives and priorities change. But our relationships with people who knew us in the past mean that they know the stories of our past, and as we evolve, the people we knew, help to keep us honest, keep our stories straight even for ourselves.”