Clue Unit #19: The Ad Model in Communities as Business – June 10, 2007

(iTunes) (MP3) (click here to subscribe)

Episode 19, about 30 minutes.

Today’s Topic:  The Ad Model in Communities as
Business

  • Ads on Blogs
     
  • The 43 Things Model
  • Options in Serving Ads
     
  • How Ads Really Work
     
  • Impressions vs. Clicks
     
  • Exclusive Sponsorship
  • Self-Correcting Nature of Advertising
     
  • Markus Frind and Plenty of Fish
     
  • Bad Models
  • Online Community Unconference
  • Fun time bong hit sound effects…

Related Links:
Jake’s blog – no
ads
Chris’s blog – no
ads
43Things.com
43 Things #1 Result for
"lose
weight
" on Google
Indie Click
Google
Adsense

Auction Ads
Blogher Ads
Federated
Media

Matt Haughey’s Post on
How
Ads Really Work

Metafilter
Markus Frind
Plenty of Fish
Josh Ledgard –
Post
on Ads in Community

Online
Community Unconference

Pixish
Howard Rheingold
John Coate
Cliff Figallo
Gail Ann
Williams

iPhone
Cult
of the Amateur
– Andrew Keen
blog