Keith Hopper: "The more I learn about VRM (Vendor Relationship Management), the more I hear about the importance of benefits for both the buyer and the seller.
The big question that remains then is, how is VRM good for business?
As we consider and construct tools that put the customer in control of
their data, how will existing businesses be convinced this is a good
thing? And what opportunities are in store for new businesses that can
leverage VRM models? In short, how will companies make (more) money in
a VRM world?