How Much Does Price Matter?

Joe Andrieu: "Only in the simplest commodity markets is pricing ever the sole factor.
Whether you focus on relationships and conversations or the 20th
century model of brand-driven differentiation, there are lots of
factors that influence a transaction at least as much, if not more,
than price."

You can find the whole conversation here.  Worth a read.

One Reply to “How Much Does Price Matter?”

  1. Hi Christopher,
    I run a ‘how to make your users happy’ blog and I was glad to come across your blog. I also wrote a post about your blog and how adding ‘social’ to the word customer brings in a deeper meaning. Its about relationships and not just trade.

    Thank You
    Santosh

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