Great summary of last week’s VRM meeting in London, with commentary by Ian Delaney. An excerpt:
"One of the latest solutions to the problem of marketing without wasting
loads of money is CRM. Companies collect loads of data about their
customers and potential customers and then target their marketing
efforts at segments of those groups. CRM is ‘lame and bad’, though,
because it isn’t about relationships at all…"
Chris, have just started an experiment of my own in VRM (wish I’d known about the London meet earlier… must start practicing what i preach).
Anyway I want to buy a car. I’m posting about it on my blog and waiting to see how many clued up dealers, or friends of dealers, or friends of friends of friends of dealers, are using the tools that are available to them?
http://fasterfuture.blogspot.com/2008/03/i-want-to-buy-toyota-yaris-experiment.html