Hot Links: Twitter and Customer Service

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From BrandWeek:

"Don’t be surprised if a comment left on Twitter gets a faster
response than a call to customer service. Companies are
increasingly monitoring social media sites like Twitter, Facebook
and blogs for negative customer comments and then responding
directly, even publicly, to those comments within minutes.

Companies including Southwest Airlines, Boingo wireless and
Edmunds.com have developed speedy, informal response teams to deal
with the fact that consumers are happy to air brands’ (often
entertaining) dirty laundry in public."

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