Seth says creative is “the stuff you do at the edges

I disagree.

Creative, or create-ive is something else.  It’s making something new.  (Dave Gray first introduced me to this interpretation here, please read – gives a ton of back-story.)

Rich Gold defined it like this:

“Creativity is not just making things (factories do that), it’s creating new things, things that have never existed before.”

When you say “creat-ive,” say it with the hyphen.  Completely changes the meaning of the word.