Some really thought-provoking bits in here on "thin value" (i.e. inauthentic, brittle, and unsustainable) vs. "thick value" (i.e. more for us = more for you).
Umair Haque at BRITE '09 conference from BRITE Conference on Vimeo.
Really interesting stuff starts about a minute and a half in.
Thanks to Joe Andrieu for the link.