Retailers Stepping Up Social Networking Efforts

The key bits, from Retail Touchpoints (read the whole thing here):

"For those retailers, just starting down the social networking
path, industry experts recommend the following key strategies for
social media:

  • Get Personal: Zappos CEO Tony Hsieh
    handles the company’s Twitter account, putting a friendly face behind
    a  big company. Hseih also follows people back for that extra special
    personal touch.
  • Let Customers Know What’s Happening: One of
    the main foundations of social networks is the real time updates and
    information sharing. Let customers know about store openings, in-store
    events, promotions, etc.
  • Ask Questions: Apparel retailer Mandee
    posts questions on Facebook through the status feature, which provides
    rich, real-time customer intelligence on preferred styles and colors to
    assist in merchandising decisions, as well as understand customers on a
    more personal level.
  • Be Engaged and Participate: Retailers need
    to monitor feedback by listening to what consumers are saying about the
    brand and respond accordingly.
  • Be Relevant: Post information
    not only relevant to your brand, but to people who shop in your stores.
    Whole Foods posts recipes for organic dishes on their Twitter site.
    People want useful information that can help them make informed
    decisions."