Last week, I participated in the outstanding Social Business Executive Summit. In case you weren't able to attend in real-time, here are links to every slide and presentation from the three-day event. Social media FTW!
Session 1: May 25, 8-9 a.m. PDT [slides]
The CEO's Challenge: Creating and Leading a Profitable
Social Business Strategy
The world has changed. Are you ready to deal with the Social Customer?
Our opening speakers will share insights and real-world examples to
inspire you to lead you organization to success!
John Todor, The Whetstone Edge
Social Strategies for Adapting to the New Normal
Axel
Schultze, Social Media Academy
Executing a Social Business Strategy
Christopher Carfi, Cerado
Trends to Watch in Mobile and Social Business
Session 2: May 25, 10-11 a.m. PDT
— Sponsored by Marketo
[slides]
Transforming Marketing to Listen, Influence and Drive
Sales-Ready Leads
In case you were wondering, the days of 'spray and pray' marketing are
over. Learn how social marketing can help you engage, build your brand
and yes, still generate valuable leads for the sales force.
Don
Bulmer, SAP
Understanding Stakeholder Brand Perceptions
Maria
Pergolino, Marketo
Marketing Optimizations to Create More Sales-Ready Leads and Drive
Revenue
Mitch Lieberman, Comity Technology Advisors
Building Trust to Engage B2B Prospects Online
Session 3: May 26, 8-9 a.m. PDT
— Sponsored by RightNow
Technologies
[slides]
Best Practices to Create Online Communities to Engage
Customers and Increase Loyalty
Creating successful online communities requires a whole lot more than
just a web site. Learn the different options and how to bring your
community come to life to create business value.
Vanessa
DiMauro, Leader Networks
A Strategic Framework for Success
Tatyana Kanzaveli, Social CRM World
Types of Communities in the Digital Ecosystem
Jason Mittelstaedt, RightNow Technologies
RightNow and the Social Customer Experience
Session 4: May 26, 10-11 a.m. PDT
— Sponsored by InsideView
[slides]
Transforming Sales to Align with Social Buyers and Close
More Deals
Can sales be social? Sure, but not just by using social media with
yesterday's sales tactics. Learn new social sales models to increase
sales performance with social buyers.
Mark
Parker, Smart Selling
Creating a New Social Sales Model
Umberto Milletti, InsideView
Customer 2.0: Finding New Buyers in the Era of Social Media
Axel
Schultze, Social Media Academy
Pioneers Using Social Selling Techniques
Session 5: May 27, 8-9 a.m. PDT
— Sponsored by Jive
[slides]
Best Practices to Create a High-Performance Organization
with Employee Collaboration
Join this session to explore new tools and strategies for using social
media with your employees. Learn how internal collaboration can
dramatically improves overall business performance.
Jacob
Morgan, Chess Media Group
Integrated Approach to Tools, Culture and Adoption
Nathan Rawlins, Jive
How Employee Communities Increase Collaboration And Productivity
Adrienne Corn, VENTUS
Maximizing Social Media Use in Human Resources
Session 6: May 27, 10-11 a.m. PDT
— Sponsored by Genesys
[slides]
Transforming Customer Service/Support to Profit from the
Wisdom of Crowds
Social support communities can help you engage with customers to solve
problems and co-create solutions. Put your customers to work to help
each other, while improving your bottom line.
John Moore, Swimfish
Engaging Customers with Support Communities
Eric Tamblyn, Genesys
Transforming Tribal Communities and Knowledge into Customer
Engagement
Bob Thompson, CustomerThink
Getting the ROI from "CrowdService"
Great list, I especially enjoyed Vanessa DiMauro’s presentation on creating your own custom online community.
Thank you for sharing. I especially enjoyed Mark Parker’s Smart Selling. Great points for social media and the web 2.0 lead generation arena.