Steve Jobs Sales Pitch to the City of Cupertino – brilliant [video]

This may be the best sales presentation you'll ever see. It's Steve Jobs pitching the City of Cupertino City Council on June 7, 2011 on a plan for a new Apple campus in Cupertino.

Vision, benefits and how they contrast with the current state? Check.

Simple, instantly understandable visuals? Check.

Connection with audience? Check.

Effective use of humor? Check.

Objection handling? Check.

Human stories? Check.

Absolutely masterful.


Hat tip: Steve Jurvetson