On Customer-Driven Interactions

With all of the hue and cry around “big data,” the forward thinking folks are actually looking the other way. Here’s the ‘graf that matters:

“Much the way powerful mobile devices store your biometric information and translate your language, personalized information filters and search engines will bring you only the information you want. This will invert the premise of marketing,” Mr. Meyerson said. The phones “will start to be your advocate, recognizing what is near and dear to you and getting it. Instead of companies speaking to you, you will reach out to companies.” (emphasis added)

From this NYTimes article: Behind IBM’s Big Predictions