This is the first time I’ve seen this. AdWeek is redacting their content until you click and “engage” with one of their ad units. This is a perfect example of the concept of “bad attention” that I’ve written about previously. Of course, I’m sure the metrics they are tracking around engagement are through the roof. I’m also sure they are not taking into account the destruction of goodwill caused by using tactics like this. Check out the video below to see how annoying this is.