Was great to meet Jim McGee at the Social Media Strategies conference last week. One great thing that came out of Jim’s presentation was a discussion of the Virgina Satir Change Model for organizational change. The theory in a nutshell:
- Things are plodding along within an organization or community
- There is a "foreign object" (e.g. a new thought, or participant, or strategy) introduced into the organization
- Things get chaotic while the community figures out how to deal with the new
- There is a transformational thought, a "transforming idea," and a point at which the group "gets it" and starts to gel in the new world
- Chaos declines, and performance then trends to a new, improved level
A couple of different visual representations:
From Satir Workshops
From Jim’s presentation
Check out the whole thing here on Jim’s blog.