Take three things:
- An image file
- A short sound clip
- A line of text
Put them all together. Shaken, not stirred.
What you have is You’re The Man Now, Dog!, a great example of co-creation. (The name of the site comes from the Sean Connery line here.) From the site:
YTMND, an acronym for “You’re The Man Now, Dog!”, is a website community that centers around the creation of YTMNDs, which are pages featuring a juxtaposition of a single image, optionally animated or tiled, along with large zooming text and a looping sound file. YTMND is also the general term used to describe any such site.
That’s what it is. Here’s why it is:
“YTMND is a site created for the purpose of furthering the creativity of its users. It stems from an idea that, using sound, and image, and some text, the users can convey a point, funny, political, or otherwise, to the general media.”
Simple. And spot-on.
Bonus link: Axl Rose meets Finding Nemo (yes, you read that correctly)