Current issue of CRM Magazine is out and up online and asks "Who Owns the Social Customer?"
Just starting to dig in…
Study: Unselfish Individuals Benefit in Social Networks
Nifty excerpt in the Technology Review on altruism in social networks. The excerpt:
"How altruistic behaviour emerges has puzzled evolutionary biologists
for decades. From the point of view of survival of the fittest, the
unselfish concern for the welfare of others seems inexplicable. Surely
any organism should always act selfishly if it were truly intent on
saving its own bacon.
for decades. From the point of view of survival of the fittest, the
unselfish concern for the welfare of others seems inexplicable. Surely
any organism should always act selfishly if it were truly intent on
saving its own bacon.
One explanation is that altruistic acts,
although seemingly unselfish, actually benefit those who perform them
but in indirect ways. The idea is that unselfish acts are repeated. So
those who have been helped go on to help other individuals, ensuring
that this behaviour spreads through a group, a phenomenon known as
upstream reciprocity.
Eventually, the individual that
triggered the altruistic behaviour will be on the receiving end of
least one unselfish act, ensuring that, at the very least, he or she
doesn't lose out. In this way, unselfish individuals actually benefit
from their altruism."
Read the Technology Review summary here.
Here's the full paper (26pp.).
Neato.
Texture
Very interesting "open-source business card" project being tested over at Kickstarter from VRM colleague (and NPR innovator) Keith Hopper. Check it out. Keith says:
"I
discovered that if you power off your iPhone with the camera app
running, you'll get an impromptu close-up shot when you next turn on
your phone. This is usually a shot of a table surface, the ground, your
shoes – many of which provide interesting textural backgrounds.
discovered that if you power off your iPhone with the camera app
running, you'll get an impromptu close-up shot when you next turn on
your phone. This is usually a shot of a table surface, the ground, your
shoes – many of which provide interesting textural backgrounds.
This
phenomenon inspired me to shoot texture shots taken as iPhone
close-ups. In order to learn more about effectively framing and
lighting a digital shot, I post all photos without edits, cropping, or
level and color changes.
If you want one of the first packs of Creative Commons-licensed MOO MiniCards, the
money will go to pay for the cards and the shipping for your order. All
the photo and edit work to complete the project I'll do for free. Any
additional money raised will go towards hiring a graphic designer to
design a 100th card (99 photos + 1 professionally designed card). The
100th "credits card" will give photo, design, and support credits to
every participant that pledges at least $1 to the project."
money will go to pay for the cards and the shipping for your order. All
the photo and edit work to complete the project I'll do for free. Any
additional money raised will go towards hiring a graphic designer to
design a 100th card (99 photos + 1 professionally designed card). The
100th "credits card" will give photo, design, and support credits to
every participant that pledges at least $1 to the project."
Trying a new form of innovation/business exploration? Check. Art? Check. Cool stuff? Check.
I'm in.
Thin Value vs. Thick Value
Some really thought-provoking bits in here on "thin value" (i.e. inauthentic, brittle, and unsustainable) vs. "thick value" (i.e. more for us = more for you).
Umair Haque at BRITE '09 conference from BRITE Conference on Vimeo.
Really interesting stuff starts about a minute and a half in.
Thanks to Joe Andrieu for the link.
A Declaration of Customer Independence
"We hold these truths to be self evident: that all customers are born
free, that they are endowed by the market with innate abilities to
relate, to converse and and to transact — on their own terms, and in
their own ways…"
photo: schaffner
That’s Spamtertainment!
This Is An Insane(ly cool) Idea
Check this out, courtesy of the Hoosier Contrarian.
It's a proposal for building power generation directly into roadways. Very cool thought.
Video: Doc Searls Pulls Out A Gun
Doc Searls pulls out a (pricing) gun at the 2009 VRM West Coast Workshop on May 15, 2009. Some great thoughts in here about the transformation of "content" industries, and hints at the tools that customers could wield to set their own price.
And just because it's fun to pull it out of context, I love this blurry screen grab, too. 🙂
photo: christopher carfi, creative commons 3.0 attribution
Social CRM / Social Selling (Webcast Archive)
Back in March, I had the opportunity to chat for an hour or so with Mark Woollen from Oracle and Anneke Seley from PhoneWorks around topics related to how customers and sales teams interact at a time when the customer is increasingly in charge of the dynamics of the relationship. A bit of presentation bits at the beginning, and then the balance of the hour is Q&A with the participants on the webinar. Here ’tis:
(Disclosure: The Customer Collective is a customer of Cerado)
YPulse Youth Marketing Mashup
Just got a nice note from old friend Anastasia Goodstein, who is the prime mover behind YPulse (which is a formidable marketing blog and is the place to understand what is current in media, technology and entertainment with tweens and teens). YPulse is gearing up for their next "YPulse Mashup" event. Here's the scoop:
"Hey Chris! I hope this email finds you well.
We have an amazing line up this year including Don Tapscott, Donna Fenn (Inc.)
and so many other cool speakers.
I was
hoping you might share it with your readers. We created a special code SC
(Social Customer) just for your readers/Twitter followers to get 10 percent off
the price."
Indeed. So, if you want to go and save a couple of bucks, use the code "SC" when you register. The conference is June 1-2, 2009 in San Francisco.
