Category: Uncategorized

Here's quick overview on Facebook Places (Facebook's new location-based service) from David Armano.

Link here: David Armano Point of View on Facebook Places

 

Key pull quote from David:

"From a user perspective, Facebook places is not bad, which is a bit of an accomplishment for a new launch. From a platform perspective this is not great news for the competition. However, there are some serious issues and the biggest is lack of integration with other platforms such as Twitter. There is also no reward system (badges) which some Foursquare users like and others care less about. The experience though shows promise and for Facebook it's yet another source of behavioral data which will prove to be valuable to advertisers and brands. In short, as a user it's off to a decent start. If your Facebook connections use it, it's likely you might as well. If users adopt the behavior as Facebook rushes to support other mobile platforms and global locations it could gradually make the act of checking-in as common as the status update. If this happens, organizations with physical locations will have to take a very close look at this and what it means for their business."

Some interesting data from Pew.  Note that we're not just consumers, but creators thanks to mobile, as evidenced by the photo / video / text growth. Full source is here. Internet access over mobile also is experiencing statistically significant growth. -cfc

—

"Cell phone ownership has remained stable over the last year, but users are taking advantage of a much wider range of their phones’ capabilities compared with a similar point in 2009. Of the eight mobile data applications we asked about in both 2009 and 2010, all showed statistically significant year-to-year growth.

This year Pew also asked for the first time about seven additional cell phone activities. Among all cell phone owners:

• 54% have used their mobile device to send someone a photo or video
• 23% have accessed a social networking site using their phone
• 20% have used their phone to watch a video
• 15% have posted a photo or video online
• 11% have purchased a product using their phone
• 11% have made a charitable donation by text message
• 10% have used their mobile phone to access a status update service such as Twitter"

The really interesting bit was Slide 12 (although the page number says “11”).  Check out the rate of change and the narrowing of the gap between iOS and Android over the last year.  If you look back to 2009, iOS had a commanding lead.  Now, iOS has flattened, then declined, and Android keeps marching up-and-to-the-right.  Something to watch.

AdMob Mobile Metrics – May 2010 – Highlights

Ok, so do this.

Go to http://facebook.com and do a search for "JC Penney."  Go to the #1 result.  It's a page here.

Now go to Facebook and do a search for "JCPenney." Go to that #1 result. It's a totally different page here.

Confused?

Back in April, Facebook released a new feature called "Community Pages," which are touted as "a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it.  Just like official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences."  

You can learn more about Facebook Community Pages here.

Reasonable idea, horrible implementation.  The main difficulty is that, structurally, both types of pages look pretty similar.  Big logo thing in the upper left hand corner, tabs across the top, and generally the same kind of layout.

The implications are manifold:

• Since both "official" and "community" pages show up in Facebook's search results side-by-side, it's impossible to know which type of Page you're clicking through to until you do it.
• Pages are not always ranked by number of members, so more popular pages may get pushed down out of the results.
• Unless a person is paying close attention, it's not apparent at first blush what type of page you are on.  Confusion abounds.  This is made worse by the fact that it appears that the "unofficial" community pages seem to be usually set up with the "official" logo of the organization.  So, you'd come here, see the JCP logo and think you're in the right spot.  But you're not.

Some other good analysis of the issue:

• How Facebook's Community Pages are Diluting Brands, by David Griner
• Dear Facebook: WTF Are You Doing Now?, by Lisa Barone

Caveat emptor.

photo: hubpages, "the crash at crush"

"I Am Not A Brand": http://bit.ly/99NRwU

The killer pull-quote: "We can, if we group together, fight off the weenuses and hosebags who want to turn the Internet into a giant commercial…"

GREAT post. Is
Android Destined to be the Windows of Smartphones?

Some interesting parallels between the mobile war between Android and
Apple…and how it may be tracking the same battle we saw between Windows and
Apple a generation ago.

Interesting take on how social media have affected the early stages of a
relationship with a customer.  Slides 8 and 13, in particular, show an
interesting contrast between the "old" way of cramming things down a customer's
throat, vs. at least one view of how that interaction has changed as a result of the fact that we are all significantly better informed as customers before we ever even pick up the phone the first time.

(via Axel Schultze)

Link to presentation

Two things to read on the "how social media intersects with sales" front today.  

1)  "How Social Media Are Ruining Your Lead Qualification Strategy." Here's the salient bit, from Charles Green.

"CRM systems used to capture all the dialogue—between seller and customer.  Only now, they’ve realized that was only 5% of the real dialogue.  The other 95% of the real dialogue happens between customers."

 2)  From Transactions to Community, which looks at the phenomenon from a slightly different perspective, and arrives at a similar place.

#crm #vrm

Emotional, awe-inspiring stories are more likely to be shared online, says John
Tierney of the New York Times.  In his column Will You Be
E-mailing This Column? It's Awesome, Tierney cites a study done at the
University of Pennsylvania that finds the following:

"More emotional stories were more likely to be e-mailed, the researchers
found, and positive articles were shared more than negative ones. Longer
articles generally did better than shorter articles, although Dr. Berger said
that might just be because the longer articles were about more engaging topics.
(The best way to test that, he said, would be for The Times to run shorter and
longer versions of the same article that would be seen by different
readers.)

Surprising articles, like one about free-range chickens on the streets of
New York, were also more likely to be e-mailed — which was a hardly a surprising
discovery, of course. But the researchers also kept finding popular articles
with a quality that went beyond surprise.

“If I went into my classroom dressed up like a pirate, that would be
surprising, but it wouldn’t be awe-inspiring,” Dr. Berger said. “An article
about square watermelons is surprising, but it doesn’t inspire that awed feeling
that the world is a broad place and I’m so small.”

Building on prior research, the Penn researchers defined the quality as
an “emotion of self-transcendence, a feeling of admiration and elevation in the
face of something greater than the self.”

They used two criteria for an awe-inspiring story: Its scale is large,
and it requires “mental accommodation” by forcing the reader to view the
world in a different way." (emphasis added)

That last line was the one that really hooked me.  At an intuitive level, I
think we all get this, yet it's not immediately apparent why.

Doc Searls has written quite a bit over the years on the concept of
"authority," linking the meaning of the word to its root, author.  In
2007, he wrote:

"What we call
'authority' is the right we give others to author us, to enlarge us."

I think that's the link.  If we've read (or seen, or heard, or experienced)
something that has changed us, perhaps we feel a need to share that change with
others.  Furthermore, if we have allowed ourselves to be authored…again,
literally, we've allowed ourselves to be written to…that means we have
interacted with something that is, at some level, larger and
more powerful than ourselves.

And that's awesome.

photo: chuck
revell

Last week, I participated in the outstanding Social Business Executive Summit.  In case you weren't able to attend in real-time, here are links to every slide and presentation from the three-day event.  Social media FTW!

Session 1: May 25, 8-9 a.m. PDT [slides]

The CEO's Challenge: Creating and Leading a Profitable
Social Business Strategy

The world has changed. Are you ready to deal with the Social Customer?
Our opening speakers will share insights and real-world examples to
inspire you to lead you organization to success!

John Todor, The Whetstone Edge

Social Strategies for Adapting to the New Normal

Axel
Schultze, Social Media Academy

Executing a Social Business Strategy

Christopher Carfi, Cerado

Trends to Watch in Mobile and Social Business

Session 2: May 25, 10-11 a.m. PDT
— Sponsored by Marketo
[slides]

Transforming Marketing to Listen, Influence and Drive
Sales-Ready Leads

In case you were wondering, the days of 'spray and pray' marketing are
over. Learn how social marketing can help you engage, build your brand
and yes, still generate valuable leads for the sales force.

Don
Bulmer, SAP

Understanding Stakeholder Brand Perceptions

Maria
Pergolino, Marketo

Marketing Optimizations to Create More Sales-Ready Leads and Drive
Revenue

Mitch Lieberman, Comity Technology Advisors

Building Trust to Engage B2B Prospects Online

Session 3: May 26, 8-9 a.m. PDT
— Sponsored by RightNow
Technologies
[slides]

Best Practices to Create Online Communities to Engage
Customers and Increase Loyalty

Creating successful online communities requires a whole lot more than
just a web site. Learn the different options and how to bring your
community come to life to create business value.

Vanessa
DiMauro, Leader Networks

A Strategic Framework for Success

Tatyana Kanzaveli, Social CRM World

Types of Communities in the Digital Ecosystem

Jason Mittelstaedt, RightNow Technologies

RightNow and the Social Customer Experience

Session 4: May 26, 10-11 a.m. PDT
— Sponsored by InsideView
[slides]

Transforming Sales to Align with Social Buyers and Close
More Deals

Can sales be social? Sure, but not just by using social media with
yesterday's sales tactics. Learn new social sales models to increase
sales performance with social buyers.

Mark
Parker, Smart Selling

Creating a New Social Sales Model

Umberto Milletti, InsideView

Customer 2.0: Finding New Buyers in the Era of Social Media

Axel
Schultze, Social Media Academy

Pioneers Using Social Selling Techniques

Session 5: May 27, 8-9 a.m. PDT
— Sponsored by Jive
[slides]

Best Practices to Create a High-Performance Organization
with Employee Collaboration

Join this session to explore new tools and strategies for using social
media with your employees. Learn how internal collaboration can
dramatically improves overall business performance.

Jacob
Morgan, Chess Media Group

Integrated Approach to Tools, Culture and Adoption

Nathan Rawlins, Jive

How Employee Communities Increase Collaboration And Productivity

Adrienne Corn, VENTUS

Maximizing Social Media Use in Human Resources

Session 6: May 27, 10-11 a.m. PDT
— Sponsored by Genesys
[slides]

Transforming Customer Service/Support to Profit from the
Wisdom of Crowds

Social support communities can help you engage with customers to solve
problems and co-create solutions. Put your customers to work to help
each other, while improving your bottom line.

John Moore, Swimfish

Engaging Customers with Support Communities

Eric Tamblyn, Genesys

Transforming Tribal Communities and Knowledge into Customer
Engagement

Bob Thompson, CustomerThink

Getting the ROI from "CrowdService"