How to move a WordPress blog from WPEngine to GoDaddy

Disclosure: As of the time of this writing, I am currently consulting to GoDaddy, and this is my personal opinion.

After watching the Google Hangout with the GoDaddy Managed WordPress team, I wanted to check out the process from start to finish for myself. Here’s what I did, step by step, to move this blog from WPEngine to GoDaddy. I backed up my WPEngine installation (they have a tool to download a .zip file of everything on the site, which worked fine). And here we go…

1) Sign up for GoDaddy Managed WordPress (or add it to your existing account)

This was easy. Go to http://www.godaddy.com/hosting/wordpress-hosting.aspx and choose a plan. This blog gets a moderate amount of traffic, with a few big spikes, so I went with the Basic plan.

I already have a domain, so I skipped the “get your free domain” option, but if I was setting up a new blog, that would have been a nice perk.

Okay. Piece of cake. So far, so good.

2) It’s go time!

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I clicked the button, and I was taken directly to my hosting homepage.

3) I clicked on “Set Up”

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Nice page. I clicked the green button.

4) Migrate my existing site

Ok, first moment of truth. I need to move the site from WPEngine, so I clicked on “Migrate Your Existing Site.”

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5) The GoDaddy migration tool migrated everything over from WPEngine for me

I need to put in my credentials so the GoDaddy hosted system could do the automated move for me.

I made sure I had both my WordPress login credentials AND my FTP credentials, since both are needed for the migration.

Here we go…

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And success!

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Only minor glitch was that I fat-fingered one of the credentials, so I needed to wait 20 minutes for the timeout cycle to complete. With that minor inconvenience, the process worked as expected.

6) Oh noes

I hadn’t received the email that I was supposed to telling me that my migration was done, so I logged into my account and found that for some reason the migration had failed. It ended up that WPEngine uses SFTP for their file transfers, not FTP. I let GoDaddy support know this (I just dropped an email to the support email address, but I could have also called), and they restarted the migration using SFTP instead of FTP.

7) All better!

Success! Going to my dashboard at http://gateway.godaddy.com shows all my sites, and the Social Customer Manifesto blog is there, at a temporary address. I dig the automatic screenshot of all the sites.

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Clicking on “Manage” took me to a WordPress  dashboard. Everything looks sound.

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8) Time to move the domain over from the temporary domain to my permanent one

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I went back to the Gateway. Clicking “Settings” took me to a dropdown that let me tie the site to my https://christophercarfi.com domain.

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I clicked on “Add Domain.”

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I selected “socialcustomer.com” from the dropdown, and then selected the “Make this the primary domain for your account” checkbox.

Now I wait for a few minutes while things propagate.

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I waited about five minutes, and then refreshed my Gateway page. And…this looks promising!

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9) Success

And, that appears to be it. With the exception of the minor hiccup around the SFTP migration, everything went smoothly. My site is up and running and feels fast on the GoDaddy servers, at a fraction of the cost of WPEngine (about six bucks a month at GoDaddy). Winner!

What is bitcoin? And why should I care?

bitcoin-book

Have you been hearing a lot about Bitcoin, but still not entirely sure what it is? It might be time to learn more. This easy-to-read ebook answers the following questions:

  • What is Bitcoin?
  • Why should I care about Bitcoin?
  • How do bitcoins get exchanged?
  • Are bitcoins money?
  • Why should a business accept bitcoin?
  • Why should I personally use bitcoins?
  • What are the risks?

You can download the ebook at http://coindale.com/bitcoinbook.

For Bitcoin to hit the mainstream, it needs to address its gender issue

moneyhoney

image: freshphoto

Bitcoin has a woman problem that, unless solved, will keep it from hitting the mainstream as a medium of exchange, at least in the US. You can tell because there are useful websites similar to https://cryptoevent.io popping up providing useful information for those who are interested in getting into Bitcoin. The following conversation is primarily aimed at the particular challenge Bitcoin faces in getting to mainstream adoption, and is not focused on the speculative rises and falls that have dominated the news cycles for the past few weeks in particular.

Right now (Dec 2013), the overwhelming majority of activity in the Bitcoin space is dominated by males. In doing a review of the market for consumer activity, and then comparing it to the market at large, it is clear that there is a significant gender gap that will need to be filled before Bitcoin can hit the mainstream as a payment mechanism in any meaningful way. Although all web statistics of this type are prone to some margin of error, these are certainly directionally correct. Read more at Coindale.

Andreessen Horowitz invests $25 million in Coinbase

Things just got very interesting in the bitcoin space. Andreessen Horowitz, never a firm to shy away from large bets, just invested $25MM into Coinbase. It looks like other current investors including Union Square Ventures and Ribbit Capital were also a part of the Series B raise. If you keep an eye on the state of Bitcoin, you will most likely have an opinion on whether or not it is a good time to invest or not – bitcoin investieren oder nicht. The story from AllThingsD:

“If you’re a bitcoin doubter, you might want to turn away. The doors to venture funding in bitcoin startups are about to swing wide open.
Andreessen Horowitz has led a $25 million Series B investment in San Francisco-based Coinbase, the companies are announcing today, in what may very well be the largest-ever venture investment in a bitcoin-related company. Coinbase previously raised nearly $7 million.
Existing investors Union Square Ventures and Ribbit Capital will contribute some cash, as well. And Union Square’s Fred Wilson and Andreessen Horowitz’s Chris Dixon are taking seats on Coinbase’s board of directors.”

Read more at AllThingsD.

Coinbase founders

Coinbase founders Brian Armstrong and Fred Ehrsam (AllThingsD)

Macbook Air trackpad issue resolved

Just documenting this here for others, in case it’s useful. I have a 2012 (or maybe it’s early 2013) Macbook Air. This week, the trackpad started selecting everything, as if it was in permanent click-and-drag mode. This was maddening, and made it literally impossible to use the machine.

Trackpad y Teclado

image: cyfuss

I spent a couple of hours digging around the various forums online, as it appears this is a fairly common problem. I tried both the “remove it from power” trick (no dice) as well as a number of other remedies that were indicated, such as selecting and/or deselecting various options in the Accessibility menu. None of these worked. I hooked up a USB mouse as a workaround until I could get the machine fixed.

After hooking up an external mouse, I went online, got a Genius Bar appointment, and went in. The Apple store folks were able to confirm the problem and took the machine at about noon, saying it would be done by 7pm and that I’d get a call and an email when the work was done. They were going to replace the trackpad, and they had one in stock.

7pm last night came and went with no notice from the Apple folks, so went over to the store at opening time today. The trackpad had been replaced, work was complete, and the machine was ready. I just picked it up and am typing on it now. The problem seems completely fixed. (Bonus to boot: they cleaned the outside of the machine and keyboard area to showroom new…sweet! It’s like getting my machine detailed.)

My MBA is still new-ish, so the work was covered, but had I needed to pay for it, the total cost would have been about $90 (about $50 for the trackpad and about $40 for labor).

So: net-net for anyone who finds this post – this seems to be a pretty common problem, and a replacement of the trackpad might be indicated, instead of spending many hours on hunting down obscure folk remedies. It’s quite likely a hardware failure that needs to be replaced, but it can be done easily.

Talking ’bout my motivation

By way of a path through this whitepaper from Limelight networks and Digital Clarity Group, found an interesting presentation from this month’s Inbound Marketing Summit (#IMS13) that was created by Allen Bonde from DCG. Not only does Bonde’s presentation echo research we are seeing from the likes of Forrester and others that points to the reality of video channels becoming an increasingly important asset in the portfolio of B2B marketers, it also brings up an interesting model on the steps from engagement to action in the medium. In particular, Bonde outlines three phases of note: Inform, Connect and Motivate.

  • Inform: Tailored, simple and relevant content results in initial attention and gives the organization the opportunity to develop a deeper relationship

  • Connect: If your prospects, customers and influencers are spending time on social channels, your stories need to be reachable from social networks as well

  • Motivate: Simple, smart, responsive offers result in action

These three phases are critical, in my opinion. The things that drive initial engagement are either things that are educational or entertaining. (They’re the types of things that get saved or passed around.) As such, for a B2B marketer seeing to become a trusted advisor to her customers, skewing content toward the informational is a sensible route to take. Similarly, one needs to fish where the fish are. With social networks dominating the usage landscape, an organization simply can’t ignore their potential customers.

Which brings us to “motivation.” (And a brief mini-rant.)

As anyone who has been within earshot of me in the past couple of years can attest, I think it’s critical that we all actively work to end the process of “engagement for engagement’s sake.” On that note, “engagement” is a weak metric. In and of itself, engagement is near-worthless. What matters is the action that’s taken as a result of the engagement. That action can be the “next step” in the buying cycle, or it can be a request for further information, or it can be a phone call. But it needs to be something. The “counting metrics” don’t count anymore.

Check out the rest of Allen’s presentation here:

Lead generation and social marketing key for marketers, says Forrester

Forrester has published a detailed research report comparing the marketing approaches of over 200 organizations across a wide variety of industries including software, electronics, media, publishing and professional services (e.g. marketing, agencies, business consulting, etc.).

There were five key recommendations from Forrester in the report, which dug into the marketing approaches of organizations with between 50 and 2500 employees. These recommendations were:

  • Take lead generation as seriously as lead management – There was a significant opportunity for marketers to contribute to their business by focusing on “top of the funnel” lead generation activities. In most cases, conversion rates on leads were within expected norms, so focusing on getting more leads into the pipeline could significantly “move the needle” according to Forrester.
  • Get serious about social marketing – The Forrester quote on this one was spot on: “Social is not just an abstract and immeasurable buzz-generating tool. It’s an integral part of the lead-to-revenue management process – an engagement strategy that can have a measurable impact on lead generation.” Contact a business marketing company like ninja reports for some marketing help.
  • Get online and start using digital marketing techniques – The chart below shows that SMBs, in particular, keep going back to the well with “what they know” with respect to marketing approaches. Unfortunately, these approaches don’t scale. Digital is critical and organizations that want to survive need to get moving, which is why companies such as Rocket Pilots exist.
  • Use marketing automation to complement your CRM – Get leads, nurture them, ruthlessly qualify the leads and get them to sales. Process leads to success.
  • Don’t reactively cut the marketing budget in a down economy – The companies that outperform their peers continue to invest, and sometimes even double-down, during recessionary times.

One final bit of interest from the report was the set of tactics that organizations in the study were using to acquire new customers, as alluded to in the point above. All of the top tactics being employed by the marketers in this study were inherently not scalable, as they relied heavily on face-to-face channels.

For help with social marketing – as well as assistance in many other disciplines, like: brand and creative strategy, campaigns and communication, and exhibitions and events – Mynt, a Design Agency Leicester, has the services your brand and products can utilize to reach their full potential.

marketing_techniques_customer_acquisition

What’s working in your organization for lead generation and customer acquisition?

You can download the report from the report sponsor Act-on.

How a meme spreads on LinkedIn

I always find it interesting when things get used in unexpected ways, like using a nutcracker as a bottle opener or using rice to dry out a smartphone that got soaked. So when I saw that Koka Sexton had run an experiment that sought to understand how a meme could travel on LinkedIn, I was intrigued.

What Koka did was share an on-brand and topical image into his LinkedIn network which, frankly, isn’t something one sees every day. In this case, the image was a riff on the Liam Neeson “Taken” character.

taken_linkedin_meme_koka_sexton

A couple of weeks ago, we linked to an article about how scientists had solved the fundamental problem in viral distribution of information. The research showed that seeding information into key groups in a network could significantly affect at what velocity and distance information spread throughout the network. Koka found that by sharing this type of content as a LinkedIn update, as opposed to the more typical link to external content, he was able to have an initial interaction with many more individuals than he typically would.

Perhaps even more interestingly, however, was Koka’s recognition that certain individuals in his network act as bridges between different parts of his overall network. (Social network analysis researchers measure this concept being a bridge or a broker as an individual’s “betweenness centrality.) In this case, he saw that many of the links to his third-degree network went through one of his colleagues and once the meme “jumped” into this other part of his network, it continued to propagate. This also showsthe strength of weak ties.

Once someone interacted with the meme, the most important thing was to take some form of action to take the first step in turning what could be a one-off engagement into the start of a business relationship. Four ways to do that included:

•   Liking their interaction

•   Thanking the individual for their interaction

•   Messaging the individual directly

•   Connecting with the individual on LinkedIn

“The idea isn’t to create the content, get engagement and then start pitching your product. The idea is that you share great things and then use the engagement to expand your network.” – Koka Sexton, LinkedIn

In reading the original post, it clearly cast the network that the meme traveled through into an explicit model of “1st, 2nd, 3rd degree connections.” While I know that’s how LinkedIn technically refers to individuals in the system, I don’t think I’d ever really used that frame as actively. When I look at the world, I typically didn’t go through the mental action of “do I know this person, or do I know someone who knows this person, or are they further away than that?”

A few key takeaways for me:

•   I’m definitely going to start to look for more instances where LinkedIn has worked as a medium through which information can travel, and not solely a place to build connections.

•   Need to do some more thinking on this “1st, 2nd and 3rd degree” framing of the world

•   Liam Neeson still kinda spooks me out a little bit with his intensity

What do you think? Have you seen other examples where this type of content achieved significant distribution through LinkedIn, as opposed to the more obvious venues such as Facebook or Twitter?

Bonus link: The voiceover is pretty funny

Mac Lethal fast-raps the news


(I also wanted to try out the Facebook embed post thing, just to check it out.)