“I really believe that in our increasingly global economy, the more a business aspires to be a successful globally integrated enterprise, the more local and personal the customer relationships must be. Products and services might be commodities, but you never, ever want your customers to feel like they, too, are just commodities. A successful business will make each of its clients feel special by understanding and addressing their unique requirements, and quickly solving problems when they come up. This is really hard, which is why it may very well be most important way for a business to stand out from its competitors.” — Irving Wladawsky-Berger
(via Nellie Lide and Francois)