2 Replies to “Open Up And Say Ahhhhhh…”

  1. Chris

    A couple of great quotes…

    “The customer is not an idiot, she is your wife”
    David Ogilvy, one of the founders of modern advertising.

    “The customer has all the answers… and all the money”
    Sam Walton, the founder of WalMart.

    Von Hippel is right, although his lead customers thinking also recognises that some customers are more demanding as users and thus more insightful as sources of customer-driven innovation than others.

    Graham Hill

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