Social Networks and Customer Relationship Management (CRM)

AdAge: "For all the talk about how much money Facebook and MySpace are making
off ads — and whether or not those ads work — there’s a growing sense
of concern that the promise of social networking as a marketing vehicle
is getting lost. Some marketing execs are suggesting the space should
be used less like a paid media vehicle and more like a
customer-relationship-management tool." (emphasis added)

Bonus quote from Debra Aho Williamson: "[Display advertising] is the ‘low-hanging fruit’ and the real potential of social networks has yet to be tapped."

Bingo!