David Brazeal: "Social networks allow us to treat people like people. Y’know, build relationships and understand them and offer them something valuable to them. The
reason so many small organizations are ahead in the social network
space is that they’ve been conditioned to operate on the level of
personal relationships. Doing that online is a natural extension of
their modus operandi." (emphasis David’s)
2 Replies to “Why “Personal” Matters for Companies and Associations”
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Is there really any place for brands in social networks that aren’t ready, willing and equipped with one-to-one communications solutions?
Amazing how social networks have taken off since this was posted.